The Mission Behind the Magic

With over 10 years of experience in creative strategy and brand development, I founded Lynsey & Co to help women bridge the gap between vision and execution.

I work with product-based entrepreneurs to craft cohesive brands, optimize their shop strategy, and confidently grow businesses rooted in purpose and profit.

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“All our dreams can come true, if we have the courage to pursue them.”

— Walt Disney

My Story

I grew up surrounded by entrepreneurship (both of my parents owned businesses) and I quickly learned the power of creativity and hard work. While earning my degree in Graphic Communication, I opened my first Etsy store and quickly fell in love with the process of turning creative ideas into products, visuals, and stories that connect with people.

After college, I moved to Downtown Detroit, where I immersed myself in the fast-paced world of large-scale brand activations and marketing events. Working with national brands gave me a deep understanding of how design, logistics, and storytelling come together to create impact.

Over time, my focus naturally evolved toward strategy and purpose. Today, I help entrepreneurs turn ideas into aligned, profitable brands. By blending brand strategy and creative direction, my mission is to empower women to launch and grow businesses that feel cohesive, confident, and deeply connected to their vision.

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Quick Stats

10+

Years Experience
5,000+

Products Sold
500+

Events Produced

Speaking with Heart, Strategy, and Impact

With over a decade of experience in brand marketing, I bring heart-centered strategy, powerful storytelling, and a deep understanding of the entrepreneurial journey to every stage.

My talks inspire real action, from burnout recovery and sustainable success to creative entrepreneurship, building communities, and embracing your voice.

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